Hi, I'm Sabrina
Reimagining experiences where design is user-centred. My aim is to create impact through a more human and meaningful approach.
As an Experience Designer, innovative solutions come from understanding user behaviour. This helps us design relevant experiences and help people focus on what they do best – be human.
Prior to R/GA, I was part of a product team in a Fintech Start-up, where I helped redesign both their platform and brand experience. With my background in Visual Communications, I also spent 5 years as a Visual Designer where some of my clients include SK-II, OUE Hospitality Trust, Orchard Road Business Association and NUS Enterprise.
+65 9139 2725