POPCORN
App Design
2017
MY ROLE
User interviews
Heuristics Research
Persona
Customer Journey Mapping
Priority Matrix
Wireframes
Prototyping
Popcorn's objective is to be the go-to movie booking app for any cinema in Asia. The existing app could do with more flexibility and efficiency of use. So we came in to redesign the user flow while providing meaningful features that can help users make faster and better choices when booking movie tickets.
Discovery
After reviewing the Popcorn app through Heuristic Analysis, we wanted to find out what are the common user habits before and during the act of purchasing movie tickets. Additionally, we compared Popcorn to some of its competitors.
User Interviews + Affinity Mapping
01
RELIANCE ON REPUTABLE SOURCES FOR REVIEWS
64%
Rely on sites like Rotten Tomatoes on reviews and ratings before deciding on watching a movie
02
DISLIKE FEELING INCONVENIENCED
83%
Proximity and location is important to them
03
EFFICIENCY IS KEY
60%
Usually book movie tickets on-the-go
Competitor Analysis
Persona
Customer Journey Mapping
Prioritisation Matrix
Problem Statement
How might we provide an efficient and convenient booking experience by being a one-stop platform for cinema-goers?
Wireframing & Paper Prototyping
The team conducted a design studio internally to come up with sketches for the initial low-fi design for the app and tested it using paper prototyping. With the gathered observations, we proceeded to build our hi-fi interactive prototype for a second round of user testing.
Key Takeaways and Future Plans
The team’s effort to push Popcorn as more than just a movie-booking app includes introducing a sustainable model where when up against other movie booking apps, Popcorn gets to stand apart from the rest.
We plan to create a community of movie goers and lovers to become more involved in contributing and interacting on Popcorn’s platform by having a polling or voting system. It should be the game changer for the cinematic scene. A “search” and “prediction” feature will also be included in the next iteration of the app design.
Additionally, an in-app “return ticket” could also help users who have purchased tickets but are unable to attend the movie, be able to get a refund while giving the seats up for people who can actually make it. This way, no seats are being wasted by leaving them empty.