Discovery

How and when do we use digital communication and why has it become so popular? We also want to understand how receptive people are to new digital expressions like Vidy.

Screeners

(Chinese market results highlight)

User Interview + Affinity Mapping

(User interviews on digital expression)

01

6 of 17

are willing to pay for premium content and will spend between RMB 5-10

02

7 out of 17

will upload their own content. Most of the remaining users are unlikely to upload content due to self-consciousness

03

13 out of 17

prefer one-time payment. Remaining users prefer monthly/annual subscriptions

01

People are expressive

"I use non-text communication because it helps convey different emotions"

02

Conform to stay connected

"I conform to certain apps because they keep me connected among my social network"

03

Accessibility
is key

"I don't like going through many steps to get what I want because it takes effort"

Competitor Analysis

Apart from knowing who Vidy was up against, we wanted to find out what opportunities were available based on the strengths and weaknesses of the competitors. 

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We also got to compare the onboarding processes and how we can help improve them for Vidy.

Persona

Customer Journey Mapping

Problem Statement

How might we provide a simple and effective onboarding for users to start using Vidy?

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How might we use celebrities and artistes to introduce premium content on the app? 

Lo-fi Prototyping + User Testing

Hi-Fi Prototyping

Future Plans

1. Content Prediction
   Feature content based on time of day, weather, occasion, news, location
    

2. Voice Search
   Providing the option for users to search for Vidy content via voice recording
    

3. Collaboration Platform
   Work with brands, influencers, celebrities to create brand specific content as a form of awareness and marketing.