XFERS

Website Revamp

MY ROLE

User interviews

Heuristics Research 

Wireframes

UI design

With its new vision on creating the trusted, digital financial ecosystem in SEA, Xfers' website content were no longer relevant to visitors. Its products and services had moved far beyond what was offered when Xfers first started so a new homepage is due for revamp. 

https://www.xfers.com/sg/

User Interviews

01

NO TRUST
IN BRAND

"The site didn't seem legit. But my friend just told me to sign up so I did."

02

MERCHANT-

FOCUSED

"As a (non-merchant) user, I don’t find anything useful and I don’t know why I would need an Xfers account. I only signed up because I had to."

03

NO BRAND
AWARENESS

"I don’t understand what Xfers does, content seems rather vague."

04

DISORGANISED 

CONTENT

"I kept getting re-directed out to another page without actually finding real answers. Felt like there were a lot of repeated information placed everywhere."

Problem Statement

While Xfers had made a change in their business direction, the website failed to stay relevant with the lack of product updates.

 

The content structure was unclear and disorganised which left users feeling confused and frustrated.

  1. How might we create and better organise product content to suit both Merchants and Individual Users?
     

  2. How might use visuals to help elevate the Xfers brand?

Previous Xfers Website (above)

Cardsorting with users

Site Map

Upon understanding the concerns of visitors, we create a draft of the new site map to cater for two main audiences:

1. Personal (Individual users)

2. Merchants (Business users)

This way, we can direct users to the relevant information. A round of stakeholders interview was also held to better understand the vision and mission of the company in order to translate that onto our website.

Illustrations will be introduced to support the Xfers brand value of trust and security.

New Site Map (above)

IA + Tree testing + Wireframing

After doing the first round of IA, Tree-testing was conducted to ensure users found it easy to navigate without confusion. A discussion on the content was then held before digitising the final IA for the team to prepare design and building.

Hi-Fi Prototyping

After doing the first round of IA, a discussion on the content was held before digitising the final IA for the team to prepare design and building.

Xfers Homepage (Before)

Xfers Homepage (After)

User Testing

Goal

Users should navigate through the site knowing where to find the information they need. 

While browsing the site, users should also have an understanding of what Xfers does and what its brand values are.

Task 1
Based on the homepage alone, what do you think Xfers is about?

Task 2

[Individual Users]

Where would you go to:

  1. Find out more about what Xfers has to offer to you?

  2. Solve a problem you have encountered while using Xfers?

  3. Sign up for an account with Xfers​

[Merchant Users]

Where would you go to:

  1. Find out more about what services Xfers has to offer for your business type?

  2. See a list of our existing customers or clients?

  3. Solve a problem you have encountered while using Xfers?

  4. Contact the Xfers sales team?

Task 3
Take a moment to browse the rest of the site.

What are 3 words you would associate Xfers with?

sabrinaljx@gmail.com​  |  Tel: +65 9139 2725

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