Grow with Google

Google, 2020

Grow with Google aims to help the local economy by giving SMBs and jobseekers the right skills to succeed in an ever changing world. With the global pandemic creating a new normal, opportunities feel unreachable and change is necessary. Grow with Google needed to ensure that more people succeed in a digital world by helping them find jobs, grow their skills, careers or business Through free trainings, courses, tools, events & helpful resources.

 

 

Your curated guide towards new opportunities in an ever-changing world

My role

  • Feature audit

  • Conduct user interviews and identify key insights

  • Build personas based on user insights, conduct card sorting exercises

  • Internal and external ideation workshop

  • Refining IA and content categorisation

  • Hi-fi wireframes

  • Work closely with visual designers to ensure experience is translated into design

Previous platform

Previous Grow with Google​​

  • Solutions were individual-focused, users had to identify with their current career roles

  • Passive approach to serve content, acts like a repository

  • Lack relevance to current context and situation

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User interview with target audience

Key insights from user interviews​​

  • Job seekers and SMB owners were most impacted by the situation. 

  • Job seekers lacking the skills to adapt to new requirements of the job market and know-hows to navigate during current situation

  • Business owners were lacking in funding and support to persist in periods of uncertainty

With an average visitor return rate of 8% across Asia, how might we redesign the site to encourage more long-term engagement?

Identifying design challenges based on platform audit and research

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Concept Ideation​​

After understanding our design challenges, we started identifying opportunity areas by thinking of blue sky scenarios. We consolidated our ideas into key concepts and detailed each of them to show how they help address different user needs and goals.
 

We then shared those key concepts with our clients, to get feedback on which features can help elevate the Grow with Google experience. 

Conducting a feedback session with client on concepts

Defining user flows

Planning the experience for jobseekers and business owners – the intention was to provide a curated and bundled solution for our users based on their goals. 

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Page schematics

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Hi-Fi Wireframes

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Results

  • 3 times high engagement rate on guides

  • 11.4% lift in organic search results

  • 3.4 times higher engagement to curated resources